Post by account_disabled on Jan 8, 2024 8:49:36 GMT
Companies looking to engage and attract new talent to the company. It can help you showcase your brand as an employer, promote jobs, engage and connect with candidates and share your company’s story. 6) Competitor Analytics LinkedIn competitor analysis LinkedIn competitor analysis This function introduced at the end of 2021 to replace ‘Companies to Track’ is a great way to see what your competitors are doing and compare your performance with them. This feature can be found under the ‘Analytics’ tab (currently limited to a number of users) and can compare follower metrics and organic content metrics.
You can click the value in the Total engagement column to see a breakdown of reactions, comments, and shares. Phone Number This will help you to gain insight into your competitors’ followers and find out more about the type of content that works for them. What LinkedIn Metrics Should You Track? Like any social media platform, the key to devising an effective strategy with analytics at the core is to understand your company goals and set KPIs. Once you have those you can choose the right metrics for your business. From the six available analytics on LinkedIn, some key metrics will matter to your business and help you gauge performance to optimize organic and paid posts. Traffic Using LinkedIn analytics you can see how your traffic changes over time.
This will help you see peaks and troughs in activity (or a steady ascending line, if you’re lucky!). It will also help you see where your traffic is coming from: desktop or mobile. This will help you to understand the intent and preferences of your audience. This can help to tailor content to mobile users i.e. optimize your if a large proportion of your LinkedIn followers use mobiles. Impressions Impressions are basically the number of times your post has been seen. This metric is important as it shows you how many times your content is seen and increases the probability of an interaction with it. You should also track unique impressions. This counts the number of unique LinkedIn users that see your post while impressions can count for the same person viewing the
You can click the value in the Total engagement column to see a breakdown of reactions, comments, and shares. Phone Number This will help you to gain insight into your competitors’ followers and find out more about the type of content that works for them. What LinkedIn Metrics Should You Track? Like any social media platform, the key to devising an effective strategy with analytics at the core is to understand your company goals and set KPIs. Once you have those you can choose the right metrics for your business. From the six available analytics on LinkedIn, some key metrics will matter to your business and help you gauge performance to optimize organic and paid posts. Traffic Using LinkedIn analytics you can see how your traffic changes over time.
This will help you see peaks and troughs in activity (or a steady ascending line, if you’re lucky!). It will also help you see where your traffic is coming from: desktop or mobile. This will help you to understand the intent and preferences of your audience. This can help to tailor content to mobile users i.e. optimize your if a large proportion of your LinkedIn followers use mobiles. Impressions Impressions are basically the number of times your post has been seen. This metric is important as it shows you how many times your content is seen and increases the probability of an interaction with it. You should also track unique impressions. This counts the number of unique LinkedIn users that see your post while impressions can count for the same person viewing the