Post by nurnobisorker22 on Feb 20, 2024 3:51:43 GMT
Over the last few decades, there has been widespread awareness of the problems that the environmental crisis and climate change imply for future generations. With this, quality practices and standards have been adopted in companies that seek to be kinder to the environment. However, they frequently overestimate their impact in order to have good publicity in green terms, or to create an image of a company committed to the climate and fall into what is known as greenwashing . “Greenwashing is a marketing practice that must now disappear completely. It is useless to say that a company is kind to the environment if it really does not have permanent impact actions. It is true that there is no 100% sustainable company, which is why we must be transparent and honest when communicating achievements and actions.” Tamara Chayo, CEO and Co-Founder of MEDU Protection, a Mexican startup dedicated to the manufacturing of sustainable and safe medical clothing.
According to data from the European Commission's constant monitoring of websites and the use of greenwashing , around 50% of claims about some type of green product, service or protocol on the Internet lack scientific support; At the same time, the New Climate Institute 's Corporate Climate Responsibility Monitor report has shown that the zero emissions results of the 25 largest companies on the planet Guatemala Mobile Number List are highly overestimated. It is in this context that companies seeking to mitigate the effects of climate change and be sustainable must take into consideration different points to avoid falling into greenwashing. To do this, MEDU Protection recommends: Transparency and truthfulness The most important thing is that all green efforts and the measurement of positive impact on the environment are transparent. That is, a company must communicate these protocols to both the public and investors, including its collaborators and its industry. However, all such information must be true and intelligible.
Official standards and certifications It is essential to recognize that the green path no longer has to be drawn from scratch for a company. After decades of ESG ( environmental, social and corporate governance ) criteria implemented in all industries, there are already basic standards and official certifications that guarantee the sustainability of processes, products and services. To avoid falling into greenwashing, you can go to international institutions to get certified. External audits and reviews In a similar way to the previous point, any company committed to the environment and that is transparent with its information must resort to external audits and reviews so that there are checks and balances on the decisions that are made. Particularly, that they guarantee that, in fact, what is said is fulfilled and that they are held accountable to investors and the general public. Integrity in products and services So that a company does not fall into practices that are unfriendly to the environment, it is essential that the green footprint.
According to data from the European Commission's constant monitoring of websites and the use of greenwashing , around 50% of claims about some type of green product, service or protocol on the Internet lack scientific support; At the same time, the New Climate Institute 's Corporate Climate Responsibility Monitor report has shown that the zero emissions results of the 25 largest companies on the planet Guatemala Mobile Number List are highly overestimated. It is in this context that companies seeking to mitigate the effects of climate change and be sustainable must take into consideration different points to avoid falling into greenwashing. To do this, MEDU Protection recommends: Transparency and truthfulness The most important thing is that all green efforts and the measurement of positive impact on the environment are transparent. That is, a company must communicate these protocols to both the public and investors, including its collaborators and its industry. However, all such information must be true and intelligible.
Official standards and certifications It is essential to recognize that the green path no longer has to be drawn from scratch for a company. After decades of ESG ( environmental, social and corporate governance ) criteria implemented in all industries, there are already basic standards and official certifications that guarantee the sustainability of processes, products and services. To avoid falling into greenwashing, you can go to international institutions to get certified. External audits and reviews In a similar way to the previous point, any company committed to the environment and that is transparent with its information must resort to external audits and reviews so that there are checks and balances on the decisions that are made. Particularly, that they guarantee that, in fact, what is said is fulfilled and that they are held accountable to investors and the general public. Integrity in products and services So that a company does not fall into practices that are unfriendly to the environment, it is essential that the green footprint.